Head On - I wouldn't put you on my...
Posted by Expecting Executive at 1/7/2008 10:36 AM and is filed under Medicine,illness,expectingexecutive 
Dear Head On:
I had a knock-me-on-my-tukus sinus infection last week. My head hurt worse than those horrible sinus pains you get on an airplane at 25,000 feet in the air when it feels like someone is stabbing you in the forehead with a straight pin. Yep, you got it, worse that THAT!
I went to our local pharmacy for relief. I saw your product on the shelf. Out of curiosity, I picked it up. At the moment my hand touched the Head On packaging, I had a flashback moment (just like the ones in the movies). All at once I heard the LOUD, and OBNOXIOUS "Head On, apply directly to the forehead" chant that I have come to LOATHE!!! As if my hand was on fire, I immediately dropped your product and gathered up my trusty (and commercial quiet) Dayquil and Nyquil products to ease the sniffling, sneezing, coughing, aching and fever so I could rest medicine.
You may want to re-think your advertising strategy.
If you are not familiar with the commercial, here is one of them:
According to Wikipedia, "Many people consider the ads annoying. Dan Charron, vice president of sales and marketing, told the Los Angeles Times that nobody in the focus groups had told him that the ads were annoying." If you disagree, please email Dan headoninfo@headon.com and let him know.
Sincerely,
Erin
ExpectingExecutive
Your Never In This Lifetime - No Matter How Much My Head May Hurt - Customer Candidate
I had a knock-me-on-my-tukus sinus infection last week. My head hurt worse than those horrible sinus pains you get on an airplane at 25,000 feet in the air when it feels like someone is stabbing you in the forehead with a straight pin. Yep, you got it, worse that THAT!
I went to our local pharmacy for relief. I saw your product on the shelf. Out of curiosity, I picked it up. At the moment my hand touched the Head On packaging, I had a flashback moment (just like the ones in the movies). All at once I heard the LOUD, and OBNOXIOUS "Head On, apply directly to the forehead" chant that I have come to LOATHE!!! As if my hand was on fire, I immediately dropped your product and gathered up my trusty (and commercial quiet) Dayquil and Nyquil products to ease the sniffling, sneezing, coughing, aching and fever so I could rest medicine.
You may want to re-think your advertising strategy.
If you are not familiar with the commercial, here is one of them:
According to Wikipedia, "Many people consider the ads annoying. Dan Charron, vice president of sales and marketing, told the Los Angeles Times that nobody in the focus groups had told him that the ads were annoying." If you disagree, please email Dan headoninfo@headon.com and let him know.
Sincerely,
Erin
ExpectingExecutive
Your Never In This Lifetime - No Matter How Much My Head May Hurt - Customer Candidate
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No one in their focus group told them that?! Were they all brain dead?
I find it hard to believe, especially in light of the fact that their latest campaign actually features people complaining about how annoying the ads are (but praising the product).
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I tend to question any product whose commercial causes the very ailment it's supposed to cure.
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